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We Attended salesforce.com’s ‘Tour de Force’ Event January 18, 2008

Posted by Jeff in Event Reporting, Technology.
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The first event of a multi-city roadshow profiling salesforce.com’s platform, called Force.com, was held yesterday in San Francisco.  We saw presentations on their latest platform capability, called VisualForce.  This is a tag-based toolset for building custom user interfaces.  In total, Force.com includes the following components:

  • The runtime environment, which forms the basis of all operations, and persistence.  The runtime environment includes standard presentation facilities, standard navigation, on-demand load balancing, account management, and handling of all database-related operations.
  • The building tools, which are all visual, drag and drop tools for creating applications.  These allow the definition of custom objects, custom layouts, custom controls, etc.
  • The scripting/language environment, which is called Apex code.  This is a language similar to PL/SQL, Java or PHP, within which application logic can be written.
  • The presentation environment, which is called VisualForce.  This is defined as a set of tag-based extensions to HTML, in the same way that JSP tags provide presentation tools.
  • The AppExchange, which is Salesforce.com’s facility to package, present, and provide metered access to completed applications which are built with the above four components.

Not surprisingly, the concepts underlying Force.com are very content, or database, oriented.  The API’s have a database-like feel, with operations such as “query”, “update”, and “describe”.  The query language is SQL-based. 

For another description, see the article on the event by Phil Wainewright.  Force.com is one of a rapidly expanding number of cloud computing platform choices available to ISVs today.

It appears that platforms are going to be the important territory to control in the enteprise space during 2008.  This is the latest level of abstraction: we have moved from browser wars some ten years ago, to programming model battles (J2EE vs .NET) during the early part of this decade, to the platform struggles during the latter part of the decade.  There are clearly important platform plays coming from SAP and Oracle.


End-of-Year Summary of 2007 December 28, 2007

Posted by Jeff in Event Reporting.
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This has been a great year for Serus and for the members of our community.  I haven’t discussed as much about Serus in this blog, since you can find that at the Serus web site.  Suffice to say that we grew by over 100%, and won a Deloitte award for 7th fastest growing company in Silicon Valley.

During this year, our visibility increased greatly, in media, with analysts, with organizations such as FSA (now GSA), and through this blog.  We recorded over 5,000 blog hits between the end of August and now (prior to that, our blogging system didn’t keep statistics).  Our most popular postings were:

A few observations about the trends during the year:  while the “enterprise 2.0” term was very hot during the first half, I haven’t heard it mentioned as much recently.  Instead, we see an upcoming term being “collaborative decision environment“.

During 2008, we will be continuing to publish, and are expecting to get even more hits, because the blog will be tied to our new corporate web site.

See you in 2008!

Serus Presented at Enterprise 2.0 Mashups Summit October 1, 2007

Posted by Jeff in collaboration, enterprise 2.0, Event Reporting, Technology.
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Last Friday’s Enterprise 2.0 Mashups Summit was a very informative and interesting event.  There were presentations by most of the major players in the mashup technology or mashup infrastructure space, as well as presentations that focused on the API’s of the major information providers such as Google.

Near the end of the day, Serus gave a presentation titled “Enterprise Mashups for Outsourced Manufacturing: mashing your shipments and processes”.  This was appropriate placement, because we were the only presenter covering a usage case study.  After that was a panel in which the speakers compared thoughts on acceptance and effectiveness of mashups and content integration.

The theme that I noticed throughout the day was the challenge of trying to clarify the difference between a true “mashup”, and a “composite application”. In general, the conclusion was that a “mashup” is a content integration constructed by an end user using some tools, while “composite applications” are applications that include content integration and mashups, along with related concepts, but may not be as end-user oriented, and in fact may be built by the IT organization. (more…)

FSA Suppliers Expo was a Big Success for Serus September 12, 2007

Posted by Mike Lazich in Event Reporting.
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At the Expo, we had our best turnout yet!  Our booth was visited by several dozen fabless companies, and we showed the new Fabless Suite release 6.0, along with our newest booth and presentation materials.  In case you missed it, here is a photo of our Sales team.

FSA Expo Booth Team 2007

Thoughts on the CMP Enterprise 2.0 conference June 24, 2007

Posted by Jeff in Event Reporting.
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I just got back from the CMP Enterprise 2.0 conference in Boston, and it was quite exciting.

The conference was attended by about 1500 people, and had about 30 exhibitors.  The level of energy was very high.  There were presentations and exhibits by all of the major companies, including IBM, Microsoft, BEA, Cisco, etc.

For Serus, the most useful sessions were the ‘case studies’ of Enterprise 2.0 applications, and mashups in particular.  While no manufacturing companies were profiled, there were quite a few banks and other financial organizations.

What was disappointing about the material, or perhaps positive for Serus, was that few of the cases deals with quanitiative collaboration, which is hallmark of our concepts and approaches.  Instead, most of the presentations dealt with knowledge management, such as tracking documents, news stories, textual material, etc.

Where I felt that Serus was adding unique value was in our discussion about
qualitative, quantitative and options-generation based collaboration that we proposed back in April of this year.


Serus Presentation by Indu at Software 2007 May 12, 2007

Posted by Jeff in Business, Event Reporting.
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Indu Navar was recently asked to give a presentation at Software 2007 on the Serus approach to integration of content and business processes.  A video of the presentation is available here.

The following diagram shows the architecture of our solution (click for a larger view).

IOM Components

The elements include:

  • Predictive Analytics
  • Process Collaboration
  • Master Data Management