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Our Definition of Enterprise 2.0 April 3, 2007

Posted by Jeff in collaboration, enterprise 2.0, Technology.
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In the last 18 months, the Internet world has been greatly changed by the development of “Web 2.0”.  A range of different meanings have been given to this term, but all of the meanings revolve around an Internet that is “socially linked,” as well as technically linked. The interactivity of the applications has reached a higher level than that of e-commerce applications of the 1999-2000 era, and the boundaries between the producers of content and the users have become blurred. The “social linkage” stems from the use of the Internet as means of interacting on an “always on” basis, in which a community is formed by users voluntarily sharing their calendars, contact information, preferences, critiques, and other content via information utilities.  Today’s users take advantage of low-cost high-bandwidth connectivity to share stories and videos.  Any user can upload new content, and any user can provide comments on the content.  Users can tailor and combine information in new ways, such overlaying map or geographic data with information on favorite stores or coffee shops.

Serus Corporation believes that the “Enterprise-level” use of similar technologies will create a new category (called “Enterprise 2.0”) of value-added information services for corporations.  In this white paper, we review the most relevant aspects of Web 2.0, and extrapolate those trends into the world of the enterprise.  We include a discussion of Enterprise 2.0 trends from the early paper by Andrew McAfee.

Serus Corporation focuses on “out-sourced operations management”, typically in high-tech manufacturing.  We believe that there are eight key aspects of Enterprise 2.0 for corporate planners, schedulers and operations, and each are defined and discussed in the attached paper:

  • Collaborative – everyone participates as a reader and author of content
  • Options – generate options to resolve an exception
  • Notifications –  generate alerts for exception conditions
  • Tags & Comments – content can be marked and prioritized
  • Real-time – content is fetched up to the minute
  • Open – uses open systems content, such as XML
  • Links – hyperlinks between concurrent analysis processes
  • Scenarios – create what-ifs and forecast results

These items are already present or under development in the Serus Intelligent Operations Management platform, which we will use as the basis for driving the definition and deployment of Enterprise 2.0.

Download the full paper here.